The winners of the 2026 CarGurus Top Dealer Awards are here. Congratulations to the outstanding dealerships across North America and the U.K. who earned this recognition.

Every year, these awards honour the dealers who go above and beyond for car shoppers — delivering outstanding service, value and transparency. Winners earn this recognition through a full year of performance data on CarGurus.

Top Dealer Award categories

Winners were recognised in the following categories:

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How to know if you won

If your dealership was named a 2026 CarGurus Top Dealer, you'll receive an email and a notification in your Dealer Dashboard on Tuesday 11 August, followed by a physical mailer outlining the details of your win.

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What winners receive

Dealers on a full-service CarGurus Listings package have access to:

• Visibility on CarGurus: Winners are featured on CarGurus, where shoppers are encouraged to shop Top Dealers in their area. Award badging is also added to your vehicle detail pages (VDPs) and dealer stock pages, so millions of car shoppers can recognise award-winning dealers.
• Online and in-store assets: A complimentary plaque and window cling for your showroom, access to the official Top Dealer site to order additional branded merchandise, a digital award toolkit and more.
• Exclusive promotions: Free trials of CarGurus premium products, designed to help you drive more profit.

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“I’m a 2026 Top Dealer! Now what?"

Share your 2026 award on social media and tag @CarGurus_UK so we can celebrate with you. Also, keep an eye on your inbox. We’ll be sharing tips for promoting your Top Dealer status at your dealership and other ways to get involved.

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Didn't win this year? Start your engines for 2027

We're already collecting the data that will determine the 2027 Top Dealer Awards. Secure your award for next year by following these tips:

• Deliver great customer service and collect 5-star rating reviews
• Price your inventory competitively so it earns a ‘Good’ or ‘Great’ deal rating
• Maintain active inventory on CarGurus, stay free of warnings or penalisations and have no fraudulent reviews removed

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Thank you again for being a part of our dealer community. We’re thrilled to partner with you every day and celebrate your achievements each year.

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